Beyond Organic 2024: Expanding Distinctions in Food & Beverage

“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where its appeal diminishes and how to meet rising demand for outcomes beyond organic standards. Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-based perspective for brands, retailers and manufacturers to identify which trends will maintain relevancy and where to spot opportunities for long-term growth, including spotlights on 22 categories in the organic food and beverage industry.

Eating & Drinking Occasions Landscape: Alone vs. Social Occasions

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult occasions to highlight notable differences across alone and social occasions. This 13-page report helps inspire strategic thinking and inform optimization efforts for CPG manufacturers, retailers, foodservice providers and more. 

Future of Snacking 2024: Balancing Intent with Indulgence

“Future of Snacking 2024” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are most important, and how sourcing and discovery have evolved. Ultimately, this report lays the foundation for identifying opportunities in product development and positioning that will spur growth.

Eating & Drinking Occasions Landscape 2023: Settling Into a New Era

“Eating & Drinking Occasions Landscape 2023: Settling Into a New Era” looks back at the past five years to identify key shifts — and subsequent stabilizations — in adult eating and drinking behaviors. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 15,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.

Ideas in Food 2024

Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind those concepts. By providing a strategic and future-oriented POV, this report gives you the right insights to confidently understand why you should pay attention to specific trends, which ones may not serve your business, and where you can make the greatest impact.

Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha

“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews and food lives. We provide deep insights and actionable implications into Gen Z with a perspective on Gen Alpha to help companies across the food and beverage landscape cater to their future evolving needs and preferences.

Beverage Category Snapshots

Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with questions about which sweeteners consumers want in your beverages? That confusion stops here.     

Backed by Hartman’s exhaustive research on 2023 beverage culture and data from our proprietary eating/drinking occasions database, a Beverage Category Snapshot report will help you meet the needs of today’s consumer with speed and efficiency. Consider it your toolkit for dialing in the right attributes and occasions within your beverage category.

Sustainability 2023: Making Things Personal

“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies essential insights and recommendations for building a sustainability strategy that’s truly sustainable. The report examines consumers’ sustainability-related priorities today, what issues are emerging, and how to speak to consumers as the definition of sustainability evolves.

Reliance on Restaurants: An American Eating Occasions Perspective

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions through a need state framework that contextualizes and illuminates how Americans use restaurants to obtain food. This 12-page report helps to inform strategy for industry experts, like restaurant operators and suppliers, as well as manufacturers and retailers who compete with the foodservice industry.