Eating & Drinking Occasions Landscape 2023: Settling Into a New Era

“Eating & Drinking Occasions Landscape 2023: Settling Into a New Era” looks back at the past five years to identify key shifts — and subsequent stabilizations — in adult eating and drinking behaviors. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 15,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.

Ideas in Food 2024

Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind those concepts. By providing a strategic and future-oriented POV, this report gives you the right insights to confidently understand why you should pay attention to specific trends, which ones may not serve your business, and where you can make the greatest impact.

Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha

“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews and food lives. We provide deep insights and actionable implications into Gen Z with a perspective on Gen Alpha to help companies across the food and beverage landscape cater to their future evolving needs and preferences.

Beverage Category Snapshots

Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with questions about which sweeteners consumers want in your beverages? That confusion stops here.     

Backed by Hartman’s exhaustive research on 2023 beverage culture and data from our proprietary eating/drinking occasions database, a Beverage Category Snapshot report will help you meet the needs of today’s consumer with speed and efficiency. Consider it your toolkit for dialing in the right attributes and occasions within your beverage category.

Sustainability 2023: Making Things Personal

“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies essential insights and recommendations for building a sustainability strategy that’s truly sustainable. The report examines consumers’ sustainability-related priorities today, what issues are emerging, and how to speak to consumers as the definition of sustainability evolves.

Reliance on Restaurants: An American Eating Occasions Perspective

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions through a need state framework that contextualizes and illuminates how Americans use restaurants to obtain food. This 12-page report helps to inform strategy for industry experts, like restaurant operators and suppliers, as well as manufacturers and retailers who compete with the foodservice industry.

Modern Beverage Culture 2023

“Modern Beverage Culture 2023” study explores how consumers engage with today’s rich beverage landscape, including cultural context, attitudes, behaviors and aspirations around beverage consumption. The Modern Beverage Need State model highlights six key need states driving beverage choices, with a focus on how 12 beverage categories perform within these needs. The study provides actionable guidance on how consumers navigate the increasingly complex beverage landscape and how companies can best engage consumers in this fast-innovating space.

Health & Wellness 2023: Pets & Health

A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’ overall health and wellness, as well as owner perspectives on supporting the health and wellness of their pets. 

Health & Wellness 2023: The Great Wellness Reset

“Health & Wellness: The Great Wellness Reset 2023” includes the latest findings from Hartman Group’s long running consumer-centric study of the U.S. wellness marketplace. The study offers a comprehensive consumer-centered perspective on health and wellness today including consumer priorities and approaches to support their mental, physical and social wellness.