Reports
From long-running tracker studies to emerging trending topics, these reports combine qualitative ethnography with quantitative surveys to ground your strategy in insights and inspire innovation.
Latest reports
Modern Beverage Culture 2023
“Modern Beverage Culture 2023” study explores how consumers engage with today’s rich beverage landscape, including cultural context, attitudes, behaviors and aspirations around beverage consumption. The Modern Beverage Need State model highlights six key need states driving beverage choices, with a focus on how 12 beverage categories perform within these needs. The study provides actionable guidance on how consumers navigate the increasingly complex beverage landscape and how companies can best engage consumers in this fast-innovating space.
Learn more Add to Cart
Health & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’ overall health and wellness, as well as owner perspectives on supporting the health and wellness of their pets.
Learn more Add to Cart
Health & Wellness 2023: The Great Wellness Reset
“Health & Wellness: The Great Wellness Reset 2023” includes the latest findings from Hartman Group’s long running consumer-centric study of the U.S. wellness marketplace. The study offers a comprehensive consumer-centered perspective on health and wellness today including consumer priorities and approaches to support their mental, physical and social wellness.
Learn more Add to Cart
A New Landscape of Eating: 2022 Eating Occasions Report
“A New Landscape of Eating: 2022 Eating Occasions” highlights U.S. adult eating behaviors in 2022, how aspects have shifted from previous years, and how eating occasions differ among generational cohorts and across the day. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 14,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.
Learn more Add to Cart
Food & Technology 2023
“Food & Technology 2023” explores the consumer perspective on FoodTech — scientific and technological innovation in and around food. The report builds on and updates 2019 Hartman research to explore evolving consumer awareness, attitudes, usage, and drivers around a range of food-tech innovations.
Learn more Add to Cart
Food Sourcing in America 2022
“Food Sourcing in America 2022” is the latest in Hartman Group’s research series has tracked food shopping (and, more broadly, food sourcing) trends over the past two decades. The last report in the series (completed in 2020) grappled with consumers’ adaptations to the rising COVID-19 pandemic and serves as a snapshot of shopping behavior in Summer 2020.
Learn more Add to Cart
Modern Approaches to Eating 2022
“Modern Approaches to Eating” explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.
Learn more Add to Cart
Organic 2022: Then, Now, Next
“Organic 2022: Then, Now, Next” – a continuation of Hartman Group’s long-running syndicated research on the organic market – explores the transformation of organic from a niche category based on a social movement to a mainstream marker of quality across categories. The report will provide thought-provoking insights backed by a range of data for startups, established companies, investors, and stakeholders across the food and beverage industry interested in understanding the factors, concerns, and long-term developments that influence consumer attitudes and buying behaviors around organic and natural food and beverage products.
Learn more Add to Cart
Eating Occasions Dashboards 2021
This special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, “Shifting Food Habits & Routines: 2021 Eating Occasions Report” explores American trends in eating and drinking occasions in 2021 to help marketers connect to the cultural changes occurring in the U.S.
Learn more Add to CartSyndicated report bundles
Hartman Group’s annual four-report bundles offer a comprehensive look at key trends across the food & beverage landscape. In addition to preferred pricing, early sponsorship of annual bundles can include benefits like the inclusion of custom segmentations, typing tools and more. Bundle pricing is available with the purchase of two or more reports.
Explore current bundlesIf you're interested in a specific topic or need customized recommendations, reach out to our team! We'd love to discuss your unique research needs and tailor a solution to your goals.
Let’s chat